Victoria Realtor Cielle McGuire - A Marketer With a Real Estate License

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Office 250-386-8875

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1. "Staging costs too much."

Too much compared to what? Not selling? Lowering your asking price? Let’s think about how much it will cost you if you don’t stage. Consider the cost of a price reduction and the stress of not moving.

Invest between 1-5% of the asking price to prepare for selling. It all depends on the condition of your property. 

HomeGain reports even a moderate investment returns 196%; nearly doubling your investment. Working with a professional Stager will help you get your best return. 

Remember, the investment in staging costs less than a first price reduction.

2. "If it is good enough for me, it’s good enough for anyone."

Buyers are influenced greatly by ‘fix up the house and sell’  TV shows. They now have higher expectations than ever before. They have choices: buy a new build, a newly renovated property, or buy yours at a greatly reduced price (because they will need to invest a lot of money to make it how they want it.) 

People want ‘move in’ readiness. This is not a time for complacency. The property really needs to be prepared fully for the buyer to engage emotionally. 

3. "Staging is just cleaning and de-cluttering. I can do that myself."

Yes, you can, but that is a small part of the process. Ever watch the TV show where chefs are given a bunch of ingredients to create a dish? A good stager has a trained eye, and uses proprietary principles that ensure your house looks its best in person and online in photos. Great photos are crucial to getting maximum viewings. 

97% of potential buyers look at photos on the internet (or drive by the property) before they ever come to see it in person.

Curb appeal is everything when it comes to selling your home, and that means your home’s exterior needs to be in optimal condition. In fact, 71 % of prospective home buyers say that a home’s curb appeal is an important factor in their buying decision.

4. "Another agent told me I don’t need to stage."

Staging will amplify the value and build desire for ownership as buyers move through the property. 

61% of buyers actually know instantly whether they love the house or hate it. A great stager will make sure first impressions clinch the deal. 

Buyers remember with their eyes. You need your property to get on the list and stay on the list. Staging will do that for you.

5. "Let’s wait and see how it goes before we think about staging."

It is my fiduciary responsibility to do the best job possible for you, whether you do or don’t stage. The highest traffic (eyes) your listing will ever have takes place during the first 10 days it is on the market.

If you take the property off the market to stage  and re-list it later, you’ll only get about 20% initial interest back.

First impressions are made in the blink of an eye. The most effective time to stage is before anyone else sees it.

SOURCE: CSP Certified Staging Professional


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